The coach
behind SINNO.
I'm Zaid Sinno, a boxer, boxing coach and strength & conditioning coach. I built SINNO to help athletes understand how they should train for boxing.
From the gym floor to your phone.
I'm a boxer, boxing coach and Strength & Conditioning coach with more than eight years of coaching experience. My approach combines real boxing experience with performance-based training, focused on building stronger, faster, more explosive and better-conditioned athletes. For me, boxing is more than throwing punches—it's a combination of movement, timing, power, discipline and intelligent preparation.
Throughout my coaching career, I've worked with athletes and everyday people to improve both their physical performance and their boxing. My philosophy is built around mastering the fundamentals, understanding how the body produces and transfers force, and training with purpose. Whether it's strength, explosive power, conditioning, footwork or technique, every part of training should have a reason behind it and translate into better performance.
Today, I'm taking that philosophy beyond one-to-one coaching through SINNO and my boxing performance programs. My goal is to make high-level boxing and Strength & Conditioning knowledge accessible to athletes anywhere in the world, combining years of coaching, practical training and sports science into structured systems that help fighters go from good to great.
Train with purpose.
Understand the why
When you know what a session develops, you train with intent instead of just getting tired.
Train like a boxer
Everything is built around what happens in the ring, not around generic gym routines.
Measure progress
Test, train, retest. Progress you can see keeps you honest and keeps you going.
Credentials & experience
- 20+ certificates in Boxing and Strength & Conditioning
- 14+ years in boxing
- Active fighter with a 16–2 record
